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Do you know what the best thing about trends is? The best thing about trends is that they always pass. Similarly, nothing is constant in the world of mobile web. Smartphones and Tablets are successful in showing a new dimension to web surfing. As a result, user expectations from mobile devices are at an all-time high now. We are all investing in high-end mobile devices just to make sure that we are always able to stay in touch with people while on the go. When the stakes are this high, the mobile strategy of a business needs to hit the bull’s-eye every time.

Recent reports show that modern mobile device owners use their gadgets mainly to buy online products and services. This means that a website needs to become mobile-friendly to capture its desired traffic. In fact, your chances of success are bleak from 2014 if you are not ready for your mobile visitors. And if you are already mobile-ready, then it is time to stay updated and also a little ahead of the curve.

Here are some of the latest mobile website design trends that can give your mobile strategy a kick-start in 2014:

#1. Keeping Things Simple

I’m sure you know that the user interface of latest mobile devices is going flat. A flat design looks simple, is easy on the eyes, and it serves its purpose completely. Modern mobile users now prefer a less skeuomorphic aesthetic. Therefore, the best thing you can do to your mobile website is make the design flat. One of the biggest benefits of going flat is a fast website loading time; and the second benefit is an enhanced user experience. So make sure that you apply flat design method to all your mobile website elements, as this will make the “more with less” trend so much fun.

#2. Applying Infinite Scrolling

The infinite scrolling technique is becoming extremely popular in the world of web design. Although it is popular mainly because it is easy to execute, you must also know that this method got created thinking about mobile devices. As mobile devices have low screen width, it is a great idea to create a mobile website where visitors can scroll down to navigate through information. Moreover, this will save them from clicking through menus. As a result, you can have a better chance to improvise the layout and keep your content properly organized.

#3. Integrating Videos

Mobile websites now have less amount of textual content and more whitespace. Instead of using too many words and making a mess of things, companies are integrating relevant videos. Videos take a less amount of space than textual content, and the whitespace makes the mobile website look a lot cleaner and organized. As a result, visitors easily find these websites likeable and attractive.

These are the top 3 mobile website design trends that you need to keep in mind in 2014. And you also need to make sure that you follow these trends to reap the best results.

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